How to Receive Love Letters from Customers

No matter how much digging and deep diving we do, we end up recognizing that leaders excel when they align thought, words and action. Across the world and overtime, wars have been waged because leaders and nation said one thing and then did another. Organizations stumble and collapse because those in power think of one thing, say another and, eventually, end up doing something that was miles apart from the original thought.

When you, your organization think, say and do things in alignment with each other then people, your customers and the world begins to appreciate you and follow you. Being authentic automatically influences you world.

Recently Wegmans Food Markets, a New York based supermarket chain was chosen as one of the top 10 companies to work for by HRD, USA because for nearly 100 years now the company has been living up to its word. The word being Every Day You Get Our Best. They have a 94% approval rating and dedicated followers who promote the organic-style approach to healthier living. – so much so that they beg to Wegmans to open a franchise in their neighborhood.

The core reason for this love from their customers is that Wegmans Food Markets think of providing quality products and services to their customers. They publish and promote their desires and their plans plainly and then they follow through with the right execution over time. No punches pulled and no hidden agendas. It is a tough and noble thing to do. Yet, when as a leader, you commit and strive to think, say and do things in alignment with each other then the world around takes notice, pays you the respect you deserve, and follows you to the end of the world and to the end of time.

So every single day show up like the sun, roll up your sleeves and cultivate your world such that you leave it shining and green.