Decision Making, Visually!
So, recently, LinkedIn, the professional networking platform, asked me why my activities on their networks standout? Why is it that I am so partial to visual presentations than textual ones? Here are my responses to their questions and I hope you can use them too.
- Compared to the rest of the parts of our neo-cortex, our visual cortex is larger, and it stores larger amount of data than all other parts of the neo-cortex. It is also more intimately connected to our deeper, limbic brain. Visuals/Images are attractive, easy to understand, harder to misinterpret and they help us discern and decide more rapidly compared to data from senses like taste, touch and smell. Text or scripts are really tiny images but scores of them have to put together, interpreted correctly before being understood and accepted.
When visuals are colorful they also stimulate and excite the creative, playful nodes in the whole brain. They bring up instantaneous smiles from the viewers while releasing increased happy chemicals inside the brain.




