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Stories as Drivers of Engagement and Innovation

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Stories may be truths wrapped in roses, rainbows, and rhythm, but they also create the future–that which is possible and which can indeed be beautiful.

When organizations slow down or arrive at a difficult bend in their developmental journey, people within the organization need hope.  They need new dreams and fresh inspiration.  Success stories from the past empower us, but it is the stories into the future–stories yet to be lived–that catapult us into action and success.

Corporate Storytelling by Raju Mandhyan

These words are etched on the mental corridors of workers in this company that supplies milk and milk derivatives to nearly half the world.

Individuals are shaped by different experiences yet our shared values enable us to combine our strengths to make us innovative and successful. There are just four simple truths that guide us: spirit of co-operation, doing what is right, challenging boundaries, and making it happen.

These values are images that are colorful and crystal-clear to the farmers and managers of Fonterra of New Zealand. The clarity and vividness make these values a dynamic living image.  It is the vision and the story that serves as the springboard for creating an unfolding future, a future they continue to create.

Made up of over 400 members, this co-operative has been around for over a hundred years. They have been steadily growing for decades and have consistently and continuously become efficient and innovative.  Why? Because where they have come from is clear in this organization, and where they are heading to, is just as crystal clear.

The vivid, colorful story of the future in their minds drives them to easily implement relevant changes every day. The living, dynamic, future-projected story is a compelling magnet. It becomes a self-driven desire to change rather than something that the organization members need to be cajoled and pushed into. Furthermore, this story of their future is easily communicated and has the potential of naturally turning viral in the organization.

As a leader, in any position, of an organization if you’d like your people to stay engaged, empowered and enthused…

  1. Pick out a colorful incident from the history of your organization. If it was about a person, a member of your organization who drove change then tell it from the perspective of how her beliefs and actions impacted profits of the company.
  2. Pick out the period when one of your companies’ product had made it well in the market-place, then tell the story about the persons behind the ideation, the design, the production and the promotion of the product. Why and how did the product do well because of these people.
  3. Pick out a project from past which succeeded rip-roaringly then tell the story about the values and the purpose of the whole organization that made it such a success.

This is a process of blending two different things to build a story that inspires and drive up the overall performance of your organizations.

Hope you like it. It is taken from my book, the HeART of STORY, and is an integral part of a workshop I run on Corporate Storytelling.

 

 

Raju Mandhyan

Author, Coach and Trainer

www.mandhyan.com         Unleashing Inherent Excellence!

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Change the way you look at things, the things you look at will change.

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by Carlos Castaneda

Zig Ziglar shared this story a few decades ago,

“Growing up on a farm, I’d have to be up way before dawn and one of assignments was to milk the cows. The cows did not know that it was their job to let me get milk from them. My assignment was always tougher in the winters of the great state of Texas. The milk inside the cow, in my mind, was usually frozen. I hated the job and hated the cows.

Over time I realized the more frustrated I was at the job and the cows, the harder my job became. And, I am sure the cows also went out of their ways to make my life miserable too. Then I decided to change the way I looked at my job. I decided milk was good. It brought health and nutrition and income for the family. I began to look at the cows with kinder eyes. I even went out of my way to have a chat with the cows before I even touched them.

“Sally,” I’d say to the eldest of the cows, “you look good today! It seems like you had a good night’s rest.”

“And Martha,” I’d say to the youngest, “that smile on your face is gonna’ take you places, y’know!”

“You cows have no idea how much we enjoy and appreciate all that you do for us. If not for you guys, our breakfast tables would be dull and boring. Thank you. Really, thank you!”

He had no measure for it but Zig Ziglar was sure that on the days he appreciated the cows and thanked them for being who they were, he usually picked up a few extra quarts of milk.

People at work and, in life, aren’t any different. All of us need appreciation and grace from each other. All of us need to learn regard each with respect and kindness. When we look at each other, when we behold each other our eyes need to zero in on the potential and grace that lays hidden in each of us. Yes, it does!

The moment we seek, zero in and stay positive about that hidden potential our attitude and our outlook becomes the water and sunshine that unleashes that potential. When we change the way we look at people, the people we look at will change and grow into and fill the frame we perceive them through. This is powerful medicine. It is the truth and it costs nothing. Nothing at all! In fact, it is like oxygen to your own wellbeing and happiness.

On those cold, wintry mornings the cows, I hear, also returned the favor to Zig Ziglar  with a “Thank you for a warm hand on a chilly morning.”

I hate brocolli!

I hate brocolli! I hate the sight of it. I hate it’s name. “Brocolli?” What is that? It sounds like some tropical disease. Like, “He’s got brocolli between his toes. She’s got brocolli in her armpits.  But then again, we do know its good for us. Its green and healthy for our insides and for our cancer fighting cells. And, some claim, it adds and multiplies brain cells.

Similarly, in my work-life there are things that I know that there are things we must do which will be good for us. Like learning to and keeping proper accounts. Learning to and keeping proper records and files of projects and programs. And, for professionals and small business owners like me, learning to build an active website and sustaining, nurturing it over time.

I hate brocolli!

I hate brocolli!

I knew this. I was told this, many a times, years ago by colleagues and friends in the industry and yet I kept thinking _assigning this to a professional or a professional team would be the smart thing to do. And, boy was I ever wrong! Nearly every other year, I’d look for to outsource this work and they’d come back and pick my brain, have me do the thinking, the brainstorming and making the website work for me and my business. ” At first I was doling out money in spades and getting aesthetically impressive returns. Then I tightened my fist and began to get function but no charm and no ease. All through, in the back of my head, I kept thinking…”I wish I was computer savvy. I wish I understood the internet as well as they do. I wish I were Generation X or Y or Z. I wish I weren’t a late-bloomimg baby boomer baby! Grrr!

Website building, maintenance and the world of internet marketing loomed over me like a huge clump of rotting brocolli.

Yet, a small voice kept telling me, “Go ahead, take a bite and start chewing. Go ahead, roll up and your sleeves, tie a nappy around your neck and dig in!

So, two week ago, I rolled up my sleeves, put a nappy around my neck, put on my reading glasses, plugged in the earphones and hauled my lap top closer to me and began clicking, punching, rewinding, undoing, doing, highlighting, reading, taking a power nap in between, and clicking, punching, rewinding, undoing, doing, highlighting, reading, listening until it began to make sense, until it began to take shape.

What you are browsing through right now is a still a rough draft, a skeleton of what is yet to come and grow. In essence, not only am I learning to eat my brocolli but I am also learning to plant, grow and make it flourish organically. That’s the way to go when it comes to learning and succeeding at something you consider hard and something that you figure you can set aside and a let divine intervention resolve it for you. No sirree! It doesn’t happen that way.

Can this same principle be applied for accounting, book-keeping and or maintaining records. Yes!
Nothing is more empowering and liberating than tackling any and all kinds of huge, ugly brocolli clouds that loom over you and slow you down. Hate that brocolli? Eat it first! It’s good for your soul;)

Inner Sun

An Unbalanced Life.

Most everyone is focused on living a balanced life. What exactly is a balanced life? Twenty fours divided equally between work, play, family, personal needs and service to the world? Or, is it stress at work, peace at home?